Tate McRae for Capezio's Pure Knit jazz shoe
December 21, 2023
Photo shoot with Tate McRae for Capezio's "Pure Knit" jazz shoe
This was a load of fun to shoot. Back when Tate McRae was really hitting her stride with pop superstardom we did this together with Capezio and their "Pure Knit" jazz shoe. The focus for the project was to do product photography for the shoe launch as well as a music video for her latest single. Fun times at the former Art Factory in Paterson, NJ.
Here's a little backstory on Tate! She is a rising pop sensation and accomplished musician known for her captivating voice, emotive songwriting, and dynamic performances. Born on July 1, 2003, in Calgary, Canada, Tate first gained recognition as a talented dancer before transitioning into music. Her breakthrough came with the release of her heartfelt single *"You Broke Me First,"* which skyrocketed on global charts and solidified her as a force in the pop music scene.
With a unique blend of raw vulnerability and infectious melodies, Tate's music resonates with fans worldwide, earning her critical acclaim and a dedicated following. Beyond her musical talents, she is also celebrated for her authenticity and relatability, often drawing from personal experiences to craft her lyrics.
Tate McRae continues to push boundaries as an artist, releasing chart-topping hits and captivating audiences with her electrifying stage presence. As she evolves in her career, Tate remains a standout voice in the pop genre, promising even more groundbreaking music in the years to come.
That Werks Photography was cordially invited to photograph headshots for Hamamatsu at The Heldrich Hotel in New Brunswick, NJ. We photographed employees against white (for the ID badges) and against chroma green (for post-production depicting them in a different environment.) If you or your company as a whole needs new headshots and/or new ID badges then have us join you at your headquarters or meeting space. You will be impressed with the quality of the headshots themselves and receiving a tangible product that is necessary in most workplace settings.
Interior and exterior photos of farm house located in Columbia, New Jersey.
That Werks was asked to film a music video for Ann Kaplan in New York City. The song was recorded and produced by Trust Chen Pow @Powprod @powprod in Las Vegas, Nevada with the video released on Tuesday, June 25, 2024. Filming locations included The Plaza Hotel and a hot dog cart in Central Park. Cameras used were the Sony a7 iii with custom color profile and Apple iPhone. Editing and color grading were done in DaVinci Resolve on a MacBook Pro. Music Producer: Trust Chen Pow @powprod Video Producer: Piper Harlow @piper_harlow Dance choreography by American Liberty Ballet @americanlibertyballet (https://www.americanlibertyballet.com) Dancers: @alliehutchins_ @lucie_yuyao @M.Quimen @dancingwithq @elisabeth_archer @marccosaantonio @wj_1j_ @iamsamhernandez @azoulaynadine Cinematographer & Editor: @thatwerksphotography http://www.thatwerksphotography.com Second Camera Unit: @kelseytallis Hair and Makeup: @sanaya_mua
This is a pretty straight forward photo shoot at a restaurant for this blog post. The setup was a mix of natural light, Flashpoint AD600 and one speedlite with the Magmod MagBeam attached to it. All processing was done in Capture One before exporting to the client gallery. If you are looking to refresh your menu then get in touch with me. Would be glad to come out and capture the essence of your restaurant for your customer base.
The planning that goes into a proposal cannot be overstated. This one was more involved than most that I’ve photographed since the family was going to a celebration afterward. Lots of hands on deck to make this go off perfectly. I set myself up a nice distance away to get hidden from Amanda’s view. There are a few buildings on the property which made that easy. For the lens nerds out there I was on a 35mm and a 150mm. It was a nice day with plenty of landscape that I wanted to capture. This side of the farm gave me a view of the pond/house/family hiding trifecta that really makes those shots special. After the couple and guests celebrated the engagement we did some more photos with just the two of them and then plenty in front of the big barn with the rest of the family. Congratulations on a plan well-done and enjoyed by all! If you would like to learn more about this location please visit: https://www.readingtontwpnj.gov/community/readington-museum
This is a portrait session I did with Russ Watkins (Owner & CEO) of Professional Risk Organizers Inc. based in Clinton, NJ. We made use of his office space as well as the building itself that his office resides in. We then stepped outside to downtown Clinton and shot near the famed bridge and red mill which locals and tourists know very well. The Sony 35mm GM f/1.4 and Sony 85mm GM f/1.4 were once again my “go to” combination to work efficiently and creatively given the various locations.
In July 20, 2023, this spur of the moment photo shoot unfolded (Quickly! From booking to being on set was a matter of 3 days!) featuring Manchester United football club and the world-renowned Casillero del Diablo wines from Chile. A few of the portraits I photographed for Casillero del Diablo and Manchester United Football Club have started making their way onto the interwebs and beyond. The advertisement that has been put forth thus far includes Harry Maguire, Victor Lindelof and Christian Eriksen. I assure you there are several other players I photographed but I won't be showing you those portraits until the advertisements for those players (and the different shirts!) start to make their way onto aforementioned interwebs and beyond. We "took over" the hotel and all available space was used for staging, production and socializing. We needed a large gap between player and camera so the kitchen was taken over and converted into a photo studio. I needed to capture the players from the knee up and true to life so that meant a 85mm lens was the best bet. Of course I shot tethered with Capture One so the clients could see the results in real time. A little bit about Casillero del Diablo: Established by Concha y Toro, is a distinguished Chilean winery renowned for its premium wines. The brand's name, meaning "Cellar of the Devil," adds a touch of mystery to its reputation, contributing to the allure of the collaboration with Manchester United in this unique and visually striking photo shoot. A little bit about Manchester United: Founded in 1878, Manchester United is one of the most storied football clubs globally, boasting an illustrious history filled with numerous domestic and international triumphs. The club's iconic Old Trafford stadium stands as a testament to its enduring legacy in the world of football.
Everyone needs a headshot. Even I have a headshot. You need one for all the various social media profiles, email signatures, contact cards in phones, business cards, bios and branding initiatives. It's probably one of the most versatile aspects of advertising and is rock solid for about 2-3 years. But we all mature, change industries, locations, etc. and then it's time for a new headshot. The good news is I come to you for this. Yes in 2024 I'm fully mobile so that means I bring my studio to you. Whether it's a simple plain backdrop or something more environmental it's even easier than it was before 2024. Reach out and let's come up with a day "that werks" for you.
I've photographed many people, places and products. But I am telling you right now of all the fried chicken I've photographed (and eaten) this is the best by a country mile. All other fried chicken is simply not coming close. I set up in a back corner booth with a few different lighting modifiers to get the sunset appearance. I wanted that golden feel in the food and the atmosphere itself. Shooting tethered with Capture One Pro gave the client a clear picture of how things were shaping up since this was a complete menu refresh. I love seeing the reaction when something meets or exceeds expectations! Chicken Supreme is located at: 309 Union Avenue Paterson, NJ 07502 Phone: (973) 790-6145 Follow Chicken Supreme on Instagram Follow Chicken Supreme on Facebook
Looking for someone with the tunes that will move and groove your next event? Well that's DJ Lawless . Give her a follow on Instagram. She's based around Hunterdon County, NJ but definitely not confined to it. I was hired to film this reel for her to show a little bit of what she does and, obviously, the music that is in her setlist. Hey remember MTV?! Fun fact: The intro to this video is a portion of Madonna's "Material Girl" music video .
